In the dynamic world of B2B sales and marketing, having access to high-quality, up-to-date data is crucial for success. Businesses today are constantly on the lookout for reliable B2B data providers that can furnish them with accurate contact information, firmographic details, and valuable insights about their target audience.
This comprehensive guide delves into the top 14 B2B data vendors, each offering a unique set of features and capabilities to empower your revenue-driving initiatives. From industry-leading platforms like Cognism and Kaspr to innovative solutions like Clearbit and Datanyze, we’ll explore the strengths, pricing, and customer reviews of these data powerhouses.
By the end of this article, you’ll have a clear understanding of the best B2B data providers in the market, enabling you to make an informed decision that aligns with your business needs and propels your growth.
1. Cognism: Unparalleled Data Quality and Global Coverage
Cognism stands out as a premier choice for businesses seeking high-quality, GDPR-compliant B2B data. With its vast and constantly updated database, Cognism provides access to a wealth of verified contact information, including phone-verified mobile numbers (87% accuracy) and comprehensive firmographic and technographic data.
One of Cognism’s key advantages is its global reach, offering data coverage across multiple countries and industries. This empowers businesses to target diverse markets and sectors, expanding their prospecting capabilities. Additionally, Cognism’s advanced features, such as intent data powered by Bombora and contextual sales trigger alerts, equip sales teams with valuable insights to identify and engage with the most promising leads.
Cognism’s pricing model is tailored to individual business needs, with custom packages designed to align with your specific goals. The platform’s seamless integration with CRM and sales engagement tools further streamlines your workflow, enabling you to maximize the impact of your data-driven strategies.
Key Features:
- Accurate and up-to-date global contact database
- Phone-verified mobile numbers (Diamond Data®)
- Extensive US mobile phone number coverage (2x more than competitors)
- Intent data and advanced contextual sales triggers
- CRM and sales engagement integration
Pricing:
Cognism’s pricing is customized based on your business requirements. Their sales representatives are available to discuss your goals and provide a tailored proposal that suits your needs.
What Customers Say:
“Compared to Lusha and ZoomInfo, Cognism has the best level of high-quality, compliant data on the market. Cognism is very forward-thinking, and no other tools provide the breadth of features available all in one succinct platform.” – Metrikus.io
2. Kaspr: An All-in-One Prospecting Powerhouse
Kaspr is a versatile sales prospecting tool that empowers businesses to easily access B2B contact data and streamline their outreach efforts. With a database of over 500 million phone numbers and email addresses, Kaspr provides accurate, real-time information on decision-makers and key contacts.
One of Kaspr’s standout features is its seamless integration with LinkedIn, allowing users to extract contact data directly from the platform’s search results, posts, groups, and events. The tool’s automation capabilities further enhance productivity by enabling users to enrich data and set up personalized outreach workflows.
Kaspr’s pricing structure is straightforward, with a monthly subscription model starting at €30 (approximately $33) per user. Additionally, the platform offers a free plan with 50 credits per month, making it accessible to businesses of all sizes.
Key Features:
- Accurate, real-time B2B contact data
- LinkedIn integration and automation for outreach workflows
- GDPR and CCPA compliance
- Chrome extension for easy access to data
Pricing:
- Monthly subscription starting at €30 ($33) per user
- Free plan with 50 credits per month
What Customers Say:
“I like the automation available in Kaspr, the LinkedIn workflows, for example. These features helped us save a lot of time and also reduced the margin for error. If you did the maths, Kaspr probably saved us around 4-5 hours per week.” – Mateusz Jaworski, SDR Manager at Cloud Direct
3. Clearbit: Empowering Targeted Outreach with Firmographic Data
Clearbit is a data provider that caters primarily to marketing teams, offering a suite of tools to help businesses identify and engage with their ideal customers. The platform’s key strength lies in its ability to provide comprehensive firmographic data, enabling users to segment their target audience and craft personalized messaging.
One of Clearbit’s standout features is its domain and email enrichment capabilities, which allow users to enhance their existing contact databases with valuable insights. Additionally, the platform’s intent-based outreach capabilities and audience segmentation features empower marketers to execute more targeted and effective campaigns.
While Clearbit does not scrub against DNC lists in Europe and the US, the platform’s pricing structure is flexible, with a free account option and customizable business plans to suit varying needs.
Key Features:
- Firmographic and technographic data
- Domain and email enrichment
- Intent-based outreach
- Audience segmentation capabilities
Pricing:
Clearbit offers a free account option, as well as customizable business plans. Interested users can contact the sales team for detailed pricing information.
What Customers Say:
“With Clearbit, we are leaning on the enrichment across SIC codes, NAICS codes, and other such descriptions to come up with a logic recommendation to help identify what is the best industry fit for Sift.” – Review on Clearbit
4. Datanyze: Revealing Prospect Insights Directly from LinkedIn
Datanyze is a B2B data provider that specializes in helping sales and marketing teams uncover valuable information about their prospects. The platform’s standout feature is its ability to surface contact details, including email addresses and direct dials, directly from LinkedIn profiles and company websites.
While Datanyze’s contact information offerings may be more limited compared to some of its competitors, the platform’s prospect segmentation capabilities and integration with Google Chrome make it a convenient tool for sales professionals looking to quickly access and leverage prospect data.
Datanyze’s pricing model is based on credit limits, which can be a consideration for businesses with high lead volumes. The platform offers a free plan with 10 credits per month, as well as paid plans starting at $21 per month with 960 credits annually.
Key Features:
- Email addresses and direct dials
- Prospect segmentation and filtering
- Google Chrome extension for easy access to data
Pricing:
- Free plan with 10 credits per month
- Paid plans starting at $21 per month with 960 credits annually
What Customers Say:
“I love the design of the tool, and it’s extremely helpful for getting in touch with prospects on LinkedIn!” – Review on Google
5. Adapt: Streamlining B2B Outreach with Comprehensive Data
Adapt is a B2B data provider that empowers sales and marketing teams to find critical information about their prospects, enrich existing records, and personalize their outreach campaigns. The platform’s industry filters and LinkedIn integration make it a valuable tool for targeted prospecting.
While Adapt does not offer intent data or have a clear GDPR compliance status, the tool’s CRM enrichment capabilities and focus on providing comprehensive contact information can be beneficial for businesses looking to enhance their lead generation and nurturing efforts.
Adapt’s pricing is customized based on individual business requirements, and interested users must fill out a form to request more information.
Key Features:
- Industry-specific filters
- CRM enrichment capabilities
- LinkedIn integration
Pricing:
Adapt’s pricing is customized based on individual business requirements. Interested users must fill out a form to request more information.
What Customers Say:
“Email Deliverability was the major concern for us from the data we purchased. Adapt fixed the dots for us in most regions and is now a go-to vendor for data needs.” – Review on Adapt
6. Ampliz: Specialized Healthcare Data for Targeted Outreach
Ampliz is a B2B data provider that specializes in the healthcare sector, offering a comprehensive database of leads and contacts within the industry. While the platform’s primary focus is on the APAC market, it also serves clients in the US and other regions.
Ampliz’s key strengths include its manually verified data, GDPR compliance, and extensive coverage of the healthcare industry. This makes the platform a valuable resource for businesses targeting the healthcare sector, providing them with accurate and up-to-date information to fuel their sales and marketing efforts.
Ampliz’s pricing is not publicly available, and interested users must request a demo to learn more about the platform’s offerings and pricing structure.
Key Features:
- Extensive database of healthcare leads
- Manually verified data
- GDPR compliance
Pricing:
Ampliz’s pricing information is not publicly available. Interested users must request a demo to learn more.
What Customers Say:
No publicly available customer reviews were found for Ampliz.
7. Demandbase: Integrating Account-Based Intelligence into Your Workflows
Demandbase, formerly known as InsideView, is a B2B data vendor that specializes in account-based intelligence. The platform helps businesses acquire contact information, enrich their existing databases, and personalize their account-based marketing campaigns using advanced AI-powered capabilities.
One of Demandbase’s key strengths is its integration with popular CRM systems, allowing users to seamlessly incorporate the platform’s data and insights into their existing workflows. Additionally, the tool’s intent data and account identification features can be valuable for businesses looking to prioritize their target accounts and tailor their outreach efforts accordingly.
While Demandbase’s pricing is customized based on individual business needs, the platform’s comprehensive range of features and integrations may come at a higher cost compared to some of its competitors.
Key Features:
- Integration with popular CRM systems
- Intent data
- Account identification and prioritization
Pricing:
Demandbase’s pricing is customized based on individual business requirements. Interested users must contact the sales team for more information.
What Customers Say:
“The two most useful features are web insights and keyword intent. Using the two functionalities in conjunction gives you so much leverage and great talk tracks for cold calling.” – Review on Demandbase
8. ZoomInfo: A Trusted US-Focused Data Provider
ZoomInfo is a well-established B2B data provider that has long been a go-to choice for businesses in the United States. The platform’s key strengths include its extensive US-focused database, comprehensive firmographic and technographic data, and data enrichment capabilities.
While some users have expressed concerns about the freshness of the data collected by ZoomInfo, the platform’s reputation as a trusted data vendor and its integration with various sales and marketing tools make it a viable option for businesses looking to enhance their prospecting and outreach efforts.
ZoomInfo’s pricing is customized based on individual business needs, and interested users must contact the sales team to discuss their specific requirements and obtain a tailored quote.
Key Features:
- US-focused database
- Firmographic and technographic data
- Data enrichment capabilities
Pricing:
ZoomInfo’s pricing is customized based on individual business requirements. Interested users must contact the sales team for a custom quote.
What Customers Say:
“We are very happy with the consistent benefits that ZoomInfo offers. Being able to find new contacts by applying the Events filter in our search has helped us elevate our outreach efforts. We know that we are always working with clean data, which helps with our segmentation and lead acceleration.” – Review on ZoomInfo
9. Lead411: Real-Time Alerts and Customizable Prospect Filters
Lead411 is a US-based data provider that offers accurate and verified contact information, as well as real-time alerts and customizable prospect filters. The platform’s strengths lie in its ability to help sales teams identify in-market prospects actively searching for solutions online.
One potential drawback of Lead411 is its limited coverage outside of the US, APAC, and LATAM regions. Additionally, users will need to purchase credits to unlock contact data, which may be a consideration for businesses with high lead volumes.
Lead411’s pricing is publicly available on its website, with monthly and annual plans ranging from the Basic to the Enterprise level.
Key Features:
- Real-time alerts
- Customizable filters and segmentation
- Chrome extension
Pricing:
Lead411 offers monthly and annual plans, with pricing ranging from the Basic to the Enterprise level. Detailed pricing information is available on the company’s website.
What Customers Say:
“I like the Bombora data, I can see who is specifically searching for our services so we can do targeted marketing to those contacts when they are in a buying cycle.” – Review on Lead411
10. Seamless.AI: Streamlining Outreach with CCPA-Compliant Data
Seamless.AI is a data-as-a-service provider that specializes in sourcing prospects’ emails and phone numbers. While the platform’s dataset is predominantly focused on the US market, Seamless.AI’s CCPA compliance and features like email sequence personalization and automated follow-ups make it a compelling option for businesses looking to streamline their outreach efforts.
Seamless.AI’s pricing is structured around credits and user seats, with packages ranging from the Free plan to the Enterprise level. Interested users can contact the sales team to discuss their specific requirements and obtain a customized proposal.
Key Features:
- CCPA compliance
- Email sequence personalization
- Automated email follow-ups
- Chrome extension
Pricing:
Seamless.AI offers a range of pricing packages, including Free, Basic, Pro, and Enterprise. Pricing is based on credits and user seats. Interested users must contact the sales team for a customized proposal.
What Customers Say:
“The biggest thing about Seamless is its direct access. Not having to try and get past the gatekeeper gave us a huge reach ratio. To go from a 25% reach ratio to 50% or 60% is a game changer since operational efficiency is everything, so that helped us scale a lot faster.” – Review on Seamless.AI
11. Uplead: Achieving 95% Data Accuracy Through Rigorous Verification
Uplead is a B2B data provider that claims to achieve a 95% accuracy rate on its data. The platform offers a range of filters to help users find contacts based on job title, location, company size, and industry. Additionally, Uplead’s technographic and intent data features can provide valuable insights to sales and marketing teams.
One potential drawback of Uplead is its credit-based pricing structure, which can be a consideration for businesses with high lead volumes. Interested users can request precise pricing information directly from the Uplead website.
Key Features:
- 95% data accuracy
- Technographic and intent data
- Customizable filters for lead generation
Pricing:
Uplead’s pricing is based on a credit system. Interested users can request precise pricing information directly from the Uplead website.
What Customers Say:
“I would definitely recommend using they Dealfront platform so that companies aren’t looking around for insights and leads in the dark. These insights are essential to work in a more focused and targeted way which increases workflow efficiency.” – Review on Uplead
12. RocketReach: Accessing Real-Time Contact Data and Social Profiles
RocketReach is a B2B data provider that allows sales professionals to access real-time personal and professional emails, phone numbers, and social media profiles. While the platform does not offer a phone verification service, its advanced search and bulk lookup capabilities can be valuable for prospecting.
RocketReach’s pricing is structured around a credit system, with plans starting at $53 per month for 125 lookups per user. Interested users can request up-to-date pricing information directly from the RocketReach website.
Key Features:
- Real-time contact data and social profiles
- Advanced search and bulk lookup capabilities
- Browser extension
Pricing:
RocketReach’s pricing starts at $53 per month for 125 lookups per user. Interested users can request up-to-date pricing information directly from the RocketReach website.
What Customers Say:
“RocketReach has helped us a lot to get the leads instantly and create a great pool of respondents. The best part of RocketReach is getting the contact details of any target group we are looking for, and we can easily reach out to them”. – Review on RocketReach
13. LeadIQ: Personalized Outreach and Sales Trigger Tracking
LeadIQ is a B2B data provider that specializes in collecting information from public and private sources, including social media platforms, job boards, and search engine results. The platform’s key strengths lie in its personalized sales messaging capabilities and integration with major CRM platforms.
While LeadIQ may not be the best fit for marketing or revenue operations teams, its focus on sales-specific features and workflows can be valuable for sales professionals looking to streamline their prospecting and outreach efforts.
LeadIQ offers a free version and individual pricing plans, including Starter, Pro, and Enterprise levels, allowing businesses to choose the plan that best suits their needs.
Key Features:
- Sales trigger tracking
- Personalized sales messaging
- Outreach sequence synchronization
14. Hunter.io: Efficient Email Outreach with Verified Contacts
Hunter.io is an email finder tool that enables users to quickly obtain contact data based on a company’s name or website. The platform helps sales and marketing teams improve email deliverability, identify key contacts within target organizations, and track the performance of their email campaigns.
One of Hunter.io’s standout features is its ability to sync verified contact information and lead activity directly with popular CRM platforms like HubSpot, Salesforce, and Pipedrive. This seamless integration can streamline workflow and enhance the effectiveness of outreach efforts.
Hunter.io’s data accuracy is impressive, with the platform claiming to have indexed over 107 million professional email addresses from 76 million websites. Additionally, the platform adheres to GDPR and CCPA compliance standards, ensuring that users can leverage high-quality data while maintaining regulatory compliance.
Key Features:
- Verified email addresses and contact data
- CRM integration for lead management
- GDPR and CCPA compliance
Pricing:
Hunter.io offers a range of pricing plans, including a free version and paid plans starting at €34 (approximately $36) per user per month.
What Customers Say:
“When we have a project with only a few hundred email addresses, we use Hunter’s add-on for Google Sheets instead of the Bulk Email Verifier. We instantly noticed increased deliverability, which is higher now than it has ever been before.” – Review on Hunter.io
15. Dealfront (Formerly Leadfeeder): Uncovering Website Visitor Insights
Dealfront, formerly known as Leadfeeder, is a B2B data provider that combines AI and up to 33 trigger events to identify which companies are visiting your website. This information can be invaluable for sales teams, as it allows them to pinpoint high-quality prospects and make informed business decisions.
Dealfront’s data coverage extends to over 30 million companies and 83 million contacts across Europe, and the platform’s technographic and firmographic data can provide valuable insights into the target accounts. Additionally, Dealfront’s adherence to GDPR compliance ensures that users can leverage this data while maintaining regulatory standards.
While Dealfront’s pricing information is not publicly available, the platform’s ability to uncover website visitor insights and trigger events can be a game-changer for businesses looking to optimize their sales and marketing strategies.
Key Features:
- Identification of website visitor companies
- Technographic and firmographic data
- GDPR compliance
Pricing:
Dealfront’s pricing information is available upon request. Interested users can contact the sales team for more details.
What Customers Say:
“I would definitely recommend using they Dealfront platform so that companies aren’t looking around for insights and leads in the dark. These insights are essential to work in a more focused and targeted way which increases workflow efficiency.” – Review on Dealfront
16. Apollo.io: Comprehensive B2B Sales Intelligence
Apollo.io is a comprehensive B2B sales intelligence tool that provides users with access to a wide range of data, including contact information, firmographics, technographics, and social media profiles. The platform’s AI-powered workflows and automation features can help sales teams streamline their outreach and nurturing processes.
One of Apollo.io’s key strengths is its data accuracy, with the platform claiming a 97.5% email accuracy rate and access to over 275 million global contacts. Additionally, Apollo.io’s real-time email and direct phone number verification capabilities ensure that users are working with up-to-date and reliable data.
Apollo.io’s pricing structure includes a free plan and paid plans starting at $49 per user per month, making the platform accessible to businesses of various sizes.
Key Features:
- Comprehensive B2B data (contacts, firmographics, technographics)
- AI-powered workflows and automation
- Real-time email and phone number verification
- 97.5% email accuracy
Pricing:
- Free plan available
- Paid plans starting at $49 per user per month
What Customers Say:
“As someone who’s been using Apollo.io for a while now, I can totally vouch for its effectiveness. It’s been a game-changer in helping me build solid contact lists and streamline my outreach process.” – Review on Apollo.io
Conclusion: Empowering Your B2B Outreach with the Right Data Provider
In the dynamic world of B2B sales and marketing, having access to accurate, up-to-date data is essential for driving success. The 14 B2B data providers featured in this comprehensive guide each offer a unique set of capabilities and features to help businesses reach their target audience more effectively.
From industry leaders like Cognism and Kaspr, which excel in data quality and global coverage, to specialized solutions like Ampliz for the healthcare sector, there is a data provider to suit the needs of businesses of all sizes and industries.
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By carefully evaluating your specific requirements, analyzing the strengths and weaknesses of each platform, and considering factors such as data accuracy, pricing, and compliance, you can make an informed decision that will empower your B2B outreach and propel your business forward.
Remember, the key to unlocking your full growth potential lies in partnering with the right B2B data provider. Take the time to explore the options, test the solutions, and choose the platform that aligns best with your strategic objectives. With the right data at your fingertips, you’ll be poised to outshine your competitors and achieve your most ambitious goals.